ASOS is excited to announce the second iteration of its partnership with LGBTQ+ charity GLAAD ahead of Pride 2018.
ASOS is a global fashion destination for 20-somethings, which sells over 85,000 branded and own-label products through localised mobile and web experiences. Following the success of last year’s capsule collection, ASOS and GLAAD have teamed up to bring customers a wider and more inclusive range. The ASOS x glaad& capsule is a 22-piece collection comprising of apparel and accessories, featuring colours plucked from the Pride flag and an ampersand motif to symbolise unity, equality and integrity. The line will be available in both plus and curve sizing, making it a truly inclusive offering.
The goal of this collection is to spread ASOS and GLAAD’s shared belief: ‘Stand Proud. Stand United.’ This year, ASOS and GLAAD have invited 10 exciting young talents within the LGBTQ+ community – including Tommy Dorfman from the hit Netflix show 13 Reasons Why, and Matthew Lent (also known as Pearl) from season seven of RuPauls Drag Race – to lend their unique voices to illustrate what unity means to them in the form of 10 exclusive pieces of artwork. Additional talent taking part in this exciting project includes Ari Fitz, Chella Man, Darius Moreno, Elizabeth De La Piedra, Elizabeth Wirija, Quil Lemons, Rai Flowers, and Trey Campbell.
ASOS is the online destination for the & MOVEMENT line, with both brands aligning their core beliefs and goals. GLAAD is the world’s largest LGBTQ media advocacy organisation. GLAAD’s & campaign represents the power of our voices together to accelerate acceptance for all. It is a call for vulnerable communities to explore their intersecting identities and work together to create a more inclusive culture and achieve collective liberation. ASOS is a leader in the industry in celebrating diversity and inclusion in all aspects of business. Collaborating with GLAAD is an authentic extension of ASOS’ mission and reflects the beliefs of their core consumers nationwide.
by Arrnott Olssen
Editor Rogue Homme