In celebration of its latest range of cinema flavoured inspired doughnuts, Krispy Kreme has created a VR 360 film called Journey to Glazetopia. The film was co-directed by Evan Viera and Alan Dickson of Yukfoo animation and Evan himself was actually behind the interactive music video Ink by Coldplay.
Doughnut pirates, black holes and a Sarcastic ALgorithmic computer (SAL)? A first for Krispy Kreme, Australia’s much loved doughnut brand is taking its customers on a virtual reality journey with the launch of its latest range of doughnuts.
Inspired by the flavours of the cinema, a blockbuster hit for the taste buds needed a blockbuster movie to match. ‘Journey to Glazetopia’, Krispy Kreme’s epic sci-fi inspired Virtual Reality 360 film, celebrates the launch of the limited edition doughnuts.
Co-directed by multi-award winning animation director and composer Evan Viera and Alan Dickson of Yukfoo Animation, the action-packed film features surround sound and 360 vision of Krispy Kreme doughnuts as many have never seen before.
With the sci-fi genre dominating the box office, customers are invited to immerse themselves in a Krispy Kreme galaxy far far away. Guided by SAL, explore the galactic universe of Glazetopia aboard the Starship Original Glazed – O.G.1. Only in Krispy Kreme’s Gooey Galaxy will you be attacked by retro pink doughnut pirates, gaze upon marshmallow moons and fly through a caramel popcorn asteroid belt.
A combination of the right mix of tech, science and adventure, film and food buffs alike will be taken on a full sensory experience when watching the snack size film, with Krispy Kreme giving away a complimentary limited edition VR Google cardboard headset when purchasing the new range of doughnuts.
The film stars the new range of doughnuts Caramel Popcorn, Choc Top, Cola Fizz and Choccy Orange available online and in Krispy Kreme stores* across the nation.
Dig into the crunch of Caramel Popcorn, with caramel truffle icing and a sprinkling of buttery salted popcorn. Enjoy the classic Choc Top, complete with a fluffy whipped marshmallow crème center and a milk chocolate wafer biscuit.
Drink in the scent of cola with Cola Fizz, featuring a cola flavoured filling topped with a sour coke bottle lolly. Treat taste buds to a timeless combination with Choccy Orange, a blend of choc orange-flavoured pieces and a choc-orange whipped crème center.
Commenting on the launch, Andrew McGuigan, CEO of Krispy Kreme Australia and Executive Producer of the film says: “We believe we already have the world’s best doughnut. With a campaign like this we have a reason to be relevant in the hearts & minds of our fans beyond what is simply in the box.”
The new doughnuts are now available in-store and online at krispykreme.com.au – order before 5pm for next day delivery or pick up in-store for free.
To view ‘Journey to Glazetopia’ visit: https://www.krispykreme.com.au/vr
RRP $27 per dozen or $3.50 each
The limited edition doughnuts will be available from March 7th 2017 until May 1st 2017.
In-store giveaway of headsets will be available from March 7th 2017 until stocks run out.
*Available from any of Krispy Kreme’s 19 stores in NSW, VIC, WA and QLD. Not available in 7-Eleven, SA stores, Jesters (WA) or BP.
by Arrnott Olssen
Editor Rogue Homme