The Art of designing and constructing a garment by hand is often thought of as a lost art, but Le Noeud Papillon Of Sydney one of the only bespoke bow-tie makers in Australia is proof that bespoke is still highly sought after and valued in a world of fast fashion.
The French call a bow tie a ‘noeud papillon’ which translates to a ‘butterfly knot’ (the word is masculine – hence Le Noeud Papillon Of Sydney was founded on a basic appreciation for the French, their beautiful language and their craftsmanship in silk neck ties. We spent some time with founder and designer Nicholas Atgemis, to delve a little deeper into Le Noeud Papillon on why this bespoke bow-tie maker revered by global brands is only going from strength to strength.
1. What makes your bow-ties different than the other bow-ties in the market ?
We manage and control almost every aspect of our products from start to finish. Le Noeud Papillon designs it’s own silks, selects and cuts each bow tie one by one, finished them with extraordinary details such as our rose gold clips and then once sold, gift packages them to the recipient. Because we control the process and do not farm the work out to third parties, the result is often one off pieces never to be repeated again using the finest silks from around the world.
2. How are your self bow-ties different than other self bow-ties in the market
Our shapes are designed and cut in house so that we create unique contours, convex and concave shapes that allow the bow tie to sit differently to our competitors. They are more difficult to tie, but the result is a superior product and a superior look which distinguishes them from all other brands.
3. Where do you source your fabrics for your bow-ties
Italy, the United Kingdom and Japan.
4. Tell us about your creation process and how do you go about it
Each bow tie has a story. We are not interested in making a limited edition silk or a one off piece without it having something personal. Either by the weight or weave of the silk or the details of a design. Our most recent limited editions were based on themes I researched. The first was derived from Maori tattoo art, the second from snowy trees you see in the Australian Alps. The third was based on Milanese geometric designs seen in gates of buildings. I do not create a bow tie without a story or a reason for being. Our main aim is, over time, to hone our craft so that our bow ties are completely inimitable and unmistakable Le Noeud Papillon. We still have a long long road ahead but we have made significant ground so far.
5. How often do you introduce new arrivals
6. How do you stay relevant in a world of casualising ‘dress codes’
By offering irresistible statement pieces that make the customer want to sport our bow ties. But in truth, our customer base is very very specific. We cater mostly for a group of 200 bow tie enthusiasts the world over and have as a separate business the black tie and celebration bow tie market which engage with us either by consultation at our Sydney Studio or else by Whatsapp.
7. Who are some famous names that have worn an LNP bow-tie?
Honestly, we’ve had loads of celebrities wear our bow ties but realistically I don’t care. They do not add value to the brand – our brand is built on happy customers who shop our website regularly. But, if you must know… I don’t like to do this… But say the following: Cody Simpson, Chris Hemsworth, Andrew O’Keefe, Peter Overton, Mike Canon-Brookes, Richard Roxborough, Brett Ratner, Prime Minister Turnbull etc etc etc
8. Is it true that major fashion houses send clients to you because you’re the only bespoke bow-tie maker in Sydney/ Australia?
We are the only place left in the country that sits on a few thousand woven jacquard silks and can cut and make within 24 hours, so effectively, when you are the last man standing, yes, they have no alternative but to send their customers to me. But who they are is irrelevant really. I am grateful for the referrals but to name names is inappropriate.
Words by Editor Arrnott Olssen